Profile
I’m a passionate UX/Product designer with a strong entrepreneurial background. I thrive on blending creativity with strategic thinking and crafting intuitive user experiences across a variety of platforms, including IoT and complex B2B SaaS products.
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My experience extends beyond just design; I’m dedicated to building and nurturing user communities, ensuring that the products I create truly resonate with their audiences. Whether I’m working independently or leading a growing UX team, I love collaborating with others to drive innovation and foster a culture of creativity.
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With a relentless pursuit of excellence, I am committed to design thoughtful and meaningful solutions that inspire positive change in human life.
My UX journey
Before transitioning to product design, I built a foundation in Interior Architecture, where I developed a strong understanding of user research and the art of creating functional & enjoyable experiences. Although the mediums differ, my background in Interior Architecture taught me the importance of user journeys and context. I apply these concepts to my designs by first understanding my audience, the business opportunities, then crafting experiences that guide users through the entrance, navigate various sections, and ultimately ensure a satisfying exit.
Skills
I have a strong understanding of the iterative product design process, including Discovery, Design, Validation, and Testing. While I also have a basic knowledge of programming languages, I believe my greatest asset is my ability to communicate effectively. I’m proud to lead conversations in English, Italian, and Indonesian, fostering collaboration across diverse teams & building good rapport with the user community.
Tools
Design : Figma, Adobe CC (XD, Illustrator, AfterEffects, InDesign, Photoshop), Miro
Product management : Jira, Azure DevOps
Analytics : Google Analytics, Pendo